"I Don't Know" is more than just a clothing brand — it's a movement and a statement
for young people who are searching for their identity. In a world filled with
information overload, pressure, and endless choices, "I Don't Know" aims to provide
relief and inspiration.
The brand's mission is to support every young person who feels lost, hesitant, or uncertain about
their future. It strives to create a safe space where uncertainty is not seen as a weakness but as a
chance for exploration and personal growth.
"I Don't Know" is not just a brand — it's a community. The brand promises to support young people
through every step of their journey by offering products that help them feel comfortable, strong, and
ready to face any challenge.